Rethink your Routine.

Disposable cups are wasteful.

Every single day, humans across the globe consume over 2 billion cups of coffee, almost a quarter of which are served in disposable paper cups. In the US last year alone, more than 16 billion cups found their way to landfills, because they are usually not recyclable.... What’s more is that 70% of coffee consumption is part of a daily routine. Why do we continue to engage in such irresponsible behavior?! Our goal is to encourage behavior change—away from single-use disposables to reusables.
[Learn more about SUSTAIN®’s mission]

SUSTAIN® our planet.

SUSTAIN® cups were designed and brought to market to introduce a cost-effective way for consumers to reduce their environmental impact on a daily basis by adopting reusable products in place of disposable alternatives. In an internal Life Cycle Analysis, SUSTAIN® cups were shown to have a 50% less impact than paper cups after only 10 uses.
[Learn more about environmental benefits of SUSTAIN®]

SUSTAIN® your business.

SUSTAIN® can help you make money, paper cups cannot. Coffee shops can either give away paper cups at a loss, or sell a responsible alternative. Consumers can earn a discount on their drink purchase by reusing their cups. Furthermore, SUSTAIN® cups are branded with your CoffeeShop’s logo! They’ll help shops earn more loyalty from customers who use it, and they’ll advertise the brand to others—on durable reusables rather than disposables seen in the trash!
[Learn more about business benefits of SUSTAIN®]

Out-perform alternatives.

When it comes to function for the price, SUSTAIN® out-performs every alternative on the market. The durable PP plastic is high-quality, stain-resistant, dishwasher and microwave safe, and BPA-free. This FDA-compliant food-safe plastic allows much more opportunity for innovative design in terms of cup form, texture, color, and print, all at a never seen before price-point that will encourage behavior change.

*still requires a sleeve for hot beverages

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Recognize your Role.

We don’t believe in waste.

Significant resource and energy savings potential exists in the collection, recycling and reusing of discarded material. Making products from recycled plastic not only reduces the need to extract raw materials from the planet but it requires less energy than using virgin materials. Sometime in 2014, we plan to make SUSTAIN® cups from eCycle, our proprietary blend of recycled Polypropylene plastic. By developing a cup that uses recycled content and that can be recycled, we will help to maximize the usage we get from our resources and divert disposable products from entering landfills.

Recycling is the future

The earth’s resources are finite: doing the right thing for the planet will become a necessity and a role for all of us. In the future, greater importance will be placed on creating products that can be recycled and made into new products. SUSTAIN® was created to enable consumers to reduce their environmental impact on a daily basis. By recycling SUSTAIN® cups at the end of their life, consumers divert waste from landfills and return the product to the manufacturing lifecycle. Together, we can make waste a thing of the past.

Plastic can be Good!

SUSTAIN® cups are made from Polypropylene (PP), a versatile #5 plastic. PP is used in a wide variety of products – from yogurt containers to automotive components. Its high melting point, durability, recyclability, light weight, and ability to absorb dye make it one of the most widely used plastics today. SUSTAIN® cups can be recycled at the end of their useful life and re-pelletized to make a new plastic products.

Our cup material is safe!

Polypropylene is an ideal material for reusable food and beverage containers. It is a safe plastic that is not known to leach. In addition to being reusable and recyclable, SUSTAIN® cups are FDA-compliant, food-grade and BPA-free. These attributes allow the product to be used right out of the package, enabling SUSTAIN® cups to be much more than merchandise in your store, but a true operational replacement for paper cups—integrated into the in-store experience.

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Replenish Responsibly.

Our resources are valuable.

The next time you receive your next order of disposable cups and pile them high in your cabinets or storage nooks, think about how quickly all of them will be in the trash, and how much space they’re taking up—every week, every month, all year. And it’s not just space in your shop—25 billion cups are formed every year, usually from unSUSTAIN®able forestry practices, and transported across the continent. Decrease your inventory and lower waste costs when less cups are needed in the first place with SUSTAIN®!
[Learn about business benefits of SUSTAIN®]

Seasonal turn-key solution

SUSTAIN® is more than a cup—it’s a complete go-to-market solution! We offer our customers branded cups marketed with a customizable point-of-sale (POS) with ongoing promotion support, as well as in-store recycling bins with included return-mailing service. We also make replenishment easy and exciting with seasonal colors and/or prints, and refreshed promotions.
[Learn more about our go-to-market assets]

Our Path towards Closed-Loop

SUSTAIN® is on a mission to change the material supply chain—to reclaim our products, made from valuable Polypropylene, and reform them into new SUSTAIN® cups. We envision a cradle-to-cradle world where products are recovered, recycled and converted into new products. Being closed-loop may be a few years away, but we are committed to providing a responsible alternative (offering reusable, recyclable cups), supplying the means to collect it (recycle bins and reverse logistics), and committing to create new cups from old ones (when appropriate volumes have been achieved).
[Learn more about our closed-loop strategy]

Our cup material is valuable!

SUSTAIN® cups are made from the second most valuable plastic on earth—and gaining ground quickly. The global market value of PP is over $75B, meaning that enough PP plastic is exchanged in a single year for every human on the planet to have $10 worth! And it’s growing at a rate of 4.4%. Most of the world’s food products use it for packaging. Given its importance and volume, it’s becoming more critical to recycle it into new products.

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